Reliance Jio has launched a 100% cashback offer with JioFi 4G router, as the Mukesh Ambani-owned tries to attract users of dongles, datacard and wifi routers offered by rival telcos.
NEW DELHI: Reliance Jio has launched a 100% cashback offer with JioFi 4G router, as the Mukesh Ambani-owned tries to attract users of dongles, datacard and wifi routers offered by rival telcos.
The company has come up with two plans where as part of the first plan,
users will get a 100% exchange offer where they’ll be required to
exchange their existing datacard, dongle or hotspot router at any Jio
Digital store or Jio Care store and will get 4G data worth Rs 2010 against the device exchanged.
The
customers will have to pay Rs 1999 to get the JioFi router and will
have to do a mandatory first recharge of Rs 408 which is Rs309 for the
plan – which ensures freebies for 84 days - and Rs99 for a Jio Prime
membership.
Therefore, the customer pays Rs 1999 minus the Rs
2010 worth 4G data which translates into zero cost for the customer and
the device with internet connection becomes almost free. However, the Rs
408 mandatory recharge is the additional cost which the user will have
to pay in order to avail the services.
Under the second plan,
users get JioFi at Rs 1999 after a first mandatory recharge of Rs 408
(Rs309 + Rs99) but they get 4G data worth Rs 1005 which translates to
the effective cost of Rs 994 (Rs1999 - Rs1005). Users need not exchange
their existing data connections for this plan.
The first plan is
ideal for all existing dongle users whereas the second plan is ideal for
laptop users, 2G/3G phone users and tablet users, the person said.
Queries
addressed to Jio for the new plans went unanswered till the press time.
Reliance Retail currently has four JioFi devices running in the market
namely JioFi 1 Router, JioFi 2 Router, JioFi 3 Router, JioFi 4 Dongle.
With
the first plan, the telco is trying to capture the market of rival
telcos offering dongles, datacard and wifi routers, since the exchange
scheme will encourage existing dongle users to shift to Jio’s services,
say experts.
They added that by offering free data in the second
plan to the first time users or users that are willing to keep multiple
connections, the telco is looking to expand the subscriber-base for its
JioFi routers.
RIL’s retail arm namely Reliance Retail sold 2.6
million LYF and JioFi devices during the last quarter and nearly 10
million units in the financial year, and is further looking to
accelerate the sales with the launch of new JioFi plans.
Reliance Jio’s new plans offer 100% cashback on JioFi on exchange of old dongle, datacard, router
Reviewed by Shubham Sharma
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